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Born to Drive: The Driving Experience Center Book
Born to Drive: The Driving Experience Center Book
Born to Drive: The Driving Experience Center Book
Born to Drive: The Driving Experience Center Book
Born to Drive: The Driving Experience Center Book
Born to Drive: The Driving Experience Center Book
Born to Drive: The Driving Experience Center Book
Born to Drive: The Driving Experience Center Book
Born to Drive: The Driving Experience Center Book
Born to Drive: The Driving Experience Center Book
Born to Drive: The Driving Experience Center Book
Born to Drive: The Driving Experience Center Book
Born to Drive: The Driving Experience Center Book
Born to Drive: The Driving Experience Center Book
2024

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Born to Drive: The Driving Experience Center Book

Book Design

Hyundai Motor Group (Hyundai Motor Company)

"Born to Drive" is a captivating documentation of Hyundai Motor Group's innovative Driving Experience Center in Taean, South Korea. Through an impactful image series, this book vividly captures the center's development and construction, delving into architectural marvels and the racing track's energy. Its structured papers and engaging fold-out pages immerse readers in the journey. Notably, it spotlights sustainability, incorporating materials sourced from cars. "Born to Drive" is more than a book; it's an exploration of design, speed, and sustainability.

Client / Manufacturer

Hyundai Motor Group (Hyundai Motor Company)

Seoul, KR
Design
Hyundai Motor Company

Hyundai Motor Company

Seoul, KRSungwon Jee, Young Jang, Sungwoo Suh, Natalie Smith
Date of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users

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