BOSCH FreshUp
Deodorizing device
Robert Bosch Hausgeräte GmbHSweat. Food. Smoke. BOSCH FreshUp is a revolutionary new device that refreshes your clothes without washing, anytime and anywhere. It uses BOSCH Plasma Technology to dissolve odor molecules, instantly removing unpleasant smells from standard dry fabrics without adding chemicals or detergents. The elegant pebble-shaped design with its illuminated pattern combines high usability with the fascination of new technology. The innovative pattern is replicated in the fabric sleeve that protects the FreshUp when not in use.
Client / ManufacturerDesign
Robert Bosch Hausgeräte GmbH
München, DEBSH Hausgeräte GmbH (for BSH Home Appliances)
München, DEDate of Launch
2021
Development Time
25 - 36 months
Target Regions
Asia, Europe
Target Groups
Consumer / User