BOSCH Vario Style
Refrigerator
With the new Bosch Vario Style, the customer can change the color of the front of their refrigerator at any time. Customers can choose their favorite from a range of 19 colors when they buy the appliance, meaning the appliance is the perfect match for their kitchen and their taste. The customer can change the color front in a matter of seconds through clever and simple fixing with hooks and magnets. This is a world first, and enables the refrigerator to be integrated flexibly into any home.
Client / Manufacturer
Design
Robert Bosch Hausgeräte GmbH
München, DERobert Bosch Hausgeräte GmbH
München, DEDate of Launch
2017
Development Time
13 - 24 months
Target Regions
Africa, Europe
Target Groups
Consumer / User