Bourjois 'Bon appétit, Paris'
Cosmetics packaging
“Bon appétit, Paris” is a limited-edition cosmetics series by Bourjois. The designers chose as their design motif the classic Parisian food delicacies of macaron, cheese, coffee and red wine to create an exclusive gift box for Bourjois cosmetics. They chose bright, contrasting colors, conveying the youthfulness and vitality of Paris. The gift box can be used as a display element or reused as a storage box, creating brand resonance.
Date of Launch
2017
Development Time
Other duration: 3 months
Target Regions
Asia
Target Groups
Consumer / User