Bowers & Wilkins for BMW 5 Series
Car Audio System
In the BMW 5 Series with the Bowers & Wilkins audio system, illuminated logos on the door panels subtly represent the brand collaboration, adding sophistication and visual charm, especially at night. Moreover, the rear door showcases an illuminated Continuum cone, serving as a captivating centerpiece. These visual enhancements not only elevate the cabin's ambiance but also spotlight the audio system's technical excellence, seamlessly merging with the BMW 5 Series' luxury interior. Complementing these features are ultra-thin stainless steel grilles with a custom-made hole pattern, showcasing precision engineering at its best.
Client / Manufacturer
Design
BMW Group
München, DEHarman International
Garching, DEJan GeislerBMW Group
München, DEBMW Design TeamBowers & Wilkins
Worthing, GBBrand Partner TeamDate of Launch
2023
Development Time
up to 12 Month
Target Regions
South America, North America, Europe, Australia / Oceania, Asia, Africa
Target Groups
Consumers / Users