Bowers & Wilkins for BMW 7 series
Car Audio System
BMW and Bowers & Wilkins have teamed up again to develop and tune a world-class, high-performance audio system, the Diamond Surround Sound System for the new BMW 7 Series. The sound system is designed to perfectly complement the luxurious interior of the 7 Series. It includes ultra-thin stainless-steel grilles with a sound-optimized mesh and illuminated speakers in the front and rear doors. The custom perforated pattern was designed in close collaboration with BMW Design, making it unique to the 7 Series and perfectly matching the character and interior graphics of the vehicle.
Client / Manufacturer
Design
BMW Group AG
München, DEHarman International
Garching, DEJan GeislerBMW Group Design
München, DEKarl Johannson, Henri von FreybergBowers & Wilkins
Worthing, GBBrand Partner TeamDate of Launch
2022
Development Time
up to 12 Month
Target Regions
North America, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users