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Bowers & Wilkins for McLaren Artura
Bowers & Wilkins for McLaren Artura
Bowers & Wilkins for McLaren Artura
Bowers & Wilkins for McLaren Artura
Bowers & Wilkins for McLaren Artura
Bowers & Wilkins for McLaren Artura
Bowers & Wilkins for McLaren Artura
Bowers & Wilkins for McLaren Artura
Bowers & Wilkins for McLaren Artura
Bowers & Wilkins for McLaren Artura
2022

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Bowers & Wilkins for McLaren Artura

Car audio system

Bowers & Wilkins and McLaren have come together to create a pristine sound experience in the all-new McLaren Artura, a vehicle that marks the beginning of a new era in supercar technology and performance. In keeping with the McLaren philosophy of uncompromising performance and luxury, the Bowers & Wilkins sound system features custom grilles with a redesigned, high-performance hole pattern inspired by Artura's engine cover. The design process required a thoughtful approach to ensure the ultra-thin stainless-steel grilles blend harmoniously with the Artura's pure and sculptural interior, without compromising on sound performance.

Client / Manufacturer

McLaren Automotive Limited

Woking, GB
Design

McLaren Design

Woking, GB
Huemen Design Agency

Huemen Design Agency

Garching, DE

B&W Group Ltd.

Worthing, GB
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumer / User

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