



Bowers & Wilkins for McLaren Speedtail
Car audio system
McLaren Automotive Limited
McLaren and Bowers & Wilkins are two British high-performance brands that love to push boundaries. The McLaren Speedtail offered a unique opportunity for Bowers & Wilkins to redefine what is possible in car audio design. This is because the iconic central driving position allows for a central audio experience. Tailor-made grilles seamlessly integrate the system into the sleek interior, forming part of the cabin architecture.
Client / ManufacturerDesign
McLaren Automotive Limited
Woking, GB
Huemen Design Agency
Garching, DEMcLaren Design
Woking, GBB&W Group Ltd.
Worthing, GBDate of Launch
2019
Development Time
up to 12 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User