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Bowers & Wilkins for McLaren Speedtail
Bowers & Wilkins for McLaren Speedtail
Bowers & Wilkins for McLaren Speedtail
Bowers & Wilkins for McLaren Speedtail
2020

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Bowers & Wilkins for McLaren Speedtail

Car audio system

McLaren Automotive Limited

McLaren and Bowers & Wilkins are two British high-performance brands that love to push boundaries. The McLaren Speedtail offered a unique opportunity for Bowers & Wilkins to redefine what is possible in car audio design. This is because the iconic central driving position allows for a central audio experience. Tailor-made grilles seamlessly integrate the system into the sleek interior, forming part of the cabin architecture.

Client / Manufacturer

McLaren Automotive Limited

Woking, GB
Design
Huemen Design Agency

Huemen Design Agency

Garching, DE

McLaren Design

Woking, GB

B&W Group Ltd.

Worthing, GB
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User

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