Box a Treasure- Matador
Toy packaging
Mondi Group Plant GrünburgWith the aim of modernizing and relaunching the brand, NDU together with Mondi Group turned Matador´s construction toy packaging into a fresh and eye-catching incentive to buy. The one-piece, toolbox-like corrugated solution is in sync with the content. The fun aesthetics and handy storage function boost the product's appeal and durability. The unique shape, use of offset print, reclosable 4-edged lid, adaptability to different kit sizes, and convenient handle achieved the goal of bringing a traditional toy back into the game.
Client / ManufacturerDesign
Mondi Group Plant Grünburg
Grünburg, ATMondi Group Plant Grünburg
Grünburg, ATAgency New Vienna & professors and graduates from New Design Uni.
Grünburg, ATDate of Launch
2017
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User