Box In A Box Idea
Showroom concept
While creating the ERSA showroom, the design team was inspired by ERSA’s comprehensive factory and technical strength in manufacturing. They experimented on innovative ways of using factory inspired materials and details within the retail space. The concept comprises a sequence of boxes done in different materials as in a material lab. Different types and sizes of display boxes recall individual atmospheres and sensations to demonstrate workplaces and furniture systems. These sculptural display boxes are ruled by wood and copper, smooth and rough, unrefined and polished with a playful cross reference to the industrial look and feel of ERSA’s factory.
Client / Manufacturer
Design