Brand Design of Shenzhen Education Cloud

Branding and Corporate Identity

Shenzhen, a beautiful coastal city and China's first UNESCO Design Capital, is named for its deep irrigation ditch. Shenzhen Education Cloud is a big data center for all levels of education in the city, including managers, teachers, students and parents. It can provide iGovement, iMessage, iFile, iSpace, iClass and iEduStore services, referred to as the 6i cloud service. Using the initials "e" and "i" of educational information to form the 6i brand logo, this design was inspired by the aggregation of water droplets. Symbolic graphics contain images of babies, teenagers in sports, parents, and children. It is also a dynamic graphic system of water swirls.