Brand identity for the Verbund Kölner Athleten

Brand identity

Top-level sports is hard work. However, many professional athletes and sports disciplines suffer from a lack of media attention. Both appreciation and a new generation of sports enthusiasts are lacking, and the number of sports associations in Germany is falling. For this reason, 20 leading sports professionals in Cologne created the Verbund Kölner Athleten. Their goal: attention. For sports disciplines, associations, athletes and Cologne as a location for sports. We have given the association a distinctive profile and a clear identity. A brand identity that conveys enthusiasm and performance. Authentic, self-confident and competitive.

Client / Manufacturer

Verbund Kölner Athleten e. V.

Cologne, DE

Design

Aclewe Werbeagentur GmbH

Cologne, DESebastian Adams