Brand identity for the Verbund Kölner Athleten
Verbund Kölner Athleten e. V.
Top-level sports is hard work. However, many professional athletes and sports disciplines suffer from a lack of media attention. Both appreciation and a new generation of sports enthusiasts are lacking, and the number of sports associations in Germany is falling. For this reason, 20 leading sports professionals in Cologne created the Verbund Kölner Athleten. Their goal: attention. For sports disciplines, associations, athletes and Cologne as a location for sports. We have given the association a distinctive profile and a clear identity. A brand identity that conveys enthusiasm and performance. Authentic, self-confident and competitive.
Client / Manufacturer
Verbund Kölner Athleten e. V.Cologne, DE
Aclewe Werbeagentur GmbHCologne, DE
Date of Launch
up to 12 Month
Consumers / Users, Public Sector / Government