Brand Identity of Nanchang Siga

Brand identity and app

WenCiJuBian is a tea set brand founded by a doctor of Materials Science and a master of printmaking. The collision of rational and perceptual thinking does not only create conflict, but is also a fusion, releasing energy similar to nuclear fusion. How to express the mysterious spiritual connotation so that consumers can understand this concept? The design has relevance and originality in brand communication, and will help the brand to effectively create an awareness in the minds of consumers, enable consumers remember the brand, and help the brand achieve second transmission.