Brand Image Design for Wufang Architectural Design

Brand Design

Wu means emptiness or returning to zero,while fang means rules and boundaries. Wufang means freedom and infinity. Based on the original spirit of architectural design, the work advocates the idea of boundless design with the core of "being boundless". The logo consists of two parts. The lower part is the hidden foundation of architecture, which refers to the essence of unlimited growth. The upper part is an architectural frame growing upward, which forms the traditional Chinese character "Wu". It highlights the architectural design industry. The moral of the Zen master on the top of the building is that emptiness is the highest realm of thoug