Branding Design for the Chinese Shadow Play

Visual design of brand activities

Shadow puppets is an ancient traditional Chinese folk art with an extremely wide range of popularity. As the branding event to commemorate the 10th anniversary of the inscription of shadow puppets on the list of Intangible Cultural Heritage, the "Lights on Earth Play" is mainly used to disseminate shadow play in a novel and intuitive visual form, provide good service for the exhibition activities, and create the overall atmosphere of the shadow play exhibition. We hope that our work will promote the preservation and innovation of shadow puppet theater, a treasure of Chinese culture.

Client / Manufacturer

Beijing Jiaotong University

Beijing, CN

Design

Beijing Jiaotong University

Beijing, CNZhizheng Wang,Ye Zhang,Yang Mao,Hualong Sun,Xingxing Li