Brastemp Rebranding

Home Appliance Branding

Brastemp, an iconic brand in Brazil, has evolved its positioning and identity to regain its place in a competitive market. The strategy involved rescuing its legacy of innovation and positioning it as a brand that transforms life at home and introduces attitudes that challenge routine, in line with the current cultural context. The new approach highlights Brastemp as a symbol of change and lifestyle, with the tagline "Brastemp. It's another world" reflecting its ability to influence and innovate beyond the products, reaffirming its cultural and emotional impact.