Braun Multiquick Juicer
The overall puristic form of the Juicer embodies the design values of the Braun brand in the context of modern minimalistic kitchen design. The result is showcased; the freshly prepared juice is the central focal point. The process and the technical components are intentionally concealed, only visible through the transparent lid. All individual elements of the device are formally integrated into the overall product architecture. The functional elements, switch, shaft and cut away for the jug or glass break the monolithic form. The spout drip-stop function was designed to be an iconic user interface.