Braun X
Beard trimmer
Braun X is the first hybrid trimmer from Braun. It features a robust, flexible full metal blade for trimming, shaving, and styling. The simple, slim, and compact design, with a 360° rubberized grip, is optimized for ergonomics and versatile handling to create different beard styles with precision and control, even under the shower. Color-coded combs for beard and body can be attached to the device to trim hair at different lengths. It can also be used in both directions for easy handling.
Client / Manufacturer
Design
Procter & Gamble Service GmbH
Kronberg im Taunus, DEBraun Design Team
Kronberg im Taunus, DEDate of Launch
2021
Development Time
25 - 36 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User