Breastmilk Money
Financial tool for female empowerment
Breastmilk Money turns breastfeeding into a financial asset. Created with Herconomy, Nigeria’s leading digital bank for women, it’s the first savings account offering interest on breastfeeding. In the Herconomy app, mothers calculate how much they save by breastfeeding and automatically transfer that amount into a high-interest sub-account. An awareness website supports the tool with education, resources, and a personalized savings calculator, transforming a personal health decision into financial empowerment and visibility for maternal care.
iF Gold Statement
Breastmilk Money cleverly links caregiving and financial empowerment. Its UX is clear, motivating and mission-driven. We were impressed by how thoughtfully this digital platform drives meaningful behavioral change.
Client / ManufacturerDesign
Herconomy
Lagos, NGSERVICEPLAN GERMANY / PLAN.NET GERMANY
München, DEStandardabweichung
München, DEDate of Launch
2025
Target Regions
Africa
Target Groups
Consumers / Users