Breezy Blue Service Experience Design

Service, Tourism, Transportation

Breezy Blue is a 2021 refurbished train from the 1950s which glides along the southern coast of Taiwan, passing by many forgotten stations. Through service design, the train is presented as a tool for transportation with a tour package and itinerary, serving both the passenger and local community. By creating stops at these stations, it helps them to showcase their uniqueness, renews their economic value, and connects their stories through the railway. At the same time, the passenger receives a unique nostalgic vintage train riding experience and carefree travel embodied by the mandarin concept of "jie you" as they ride alongside the ocean.

Client / Manufacturer

Taiwan Railways Administration, MOTC.

Taipei, TW

Design

Lion Travel

Taipei, TWEddie Li, Victoria Horng, Pippin Hou, Jimmy Lin, Anita Chen, Yen Ti Huang, Eason Lan, Szu Chia Lin, Mindy Wang, Vanessa Kuan, Jessica Liao, Dana Lin