BREWPEAK Wild Series

Concepts beverage packaging

BREWPEAK creates new outdoor-ready beverages for young adults, conveying a lifestyle of "Lazy Clouds, Wild Brews". Based on light-aroma baijiu and grapefruit-apple cider, it addresses the pain points of traditional baijiu—limited scenarios and a heavy taste. Ideal for urban casual sipping and camping, it delivers a gentle buzz. Unlike its counterparts, its positioning as "new outdoor beverages", paired with "cloud and mountain" motifs and portable design, aligns perfectly with young people's aesthetics, offering both great experience and value.

Client / Manufacturer

Shenzhen Chengzui Cultural Communication Co.,Ltd.

Shenzhen, CN

Design

SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD.

Shenzhen, CNWen Liu, Kaichen Xie, Qianyi Liu

ORACLE (HEILONGJIANG ) INDUSTRIAL DESIGN CO.,LTD.

Heilongjiang, CNMeijie He