Brisk x Marvel Studios: Wakanda Forever Ltd Ed
Limited-edition packaging
To celebrate Marvel Studios’ Black Panther premiere, PepsiCo launched a limited-edition package that combines ultra-premium technologies with a unique and memorable product design that's authentically relevant to the Brisk brand. A magnetic carton with fully-printed, HiLight – Smart LED® lights illuminates when activated to reveal Wakandan script. Mimicking the Black Panther character, the aluminum can features a tactile varnish that emphasizes graphic elements and includes a 3D printed attachment inspired by his iconic mask. The can’s textured effect was achieved with a UV LED direct object printer and brings the character’s costume to life.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
North America
Target Groups
Consumer / User