BROADWAY
Coffee packaging
Dunkin korea launched the winter coffee blend inspired by colorful and passionate 'Broadway' in New York. The various flavors of Ethiopian coffee beans remind of Broadway musicals that make our lives more colorful and abundant. Berlin based illustrating duo Golden Cosmos collaborated with Studio Xtra to create this package design. The individuality of each character is presented simply but strongly, and the intense and bright colors attract people to watch. It captures the target art-loving consumers and plays as a link with which people may feel the lively atmosphere of Broadway in Korea escaping from the depressed days during the pandemic.
Client / Manufacturer
Design
B-R Korea Co., Ltd
Seoul, KRB-R Korea Co., Ltd
Seoul, KRJeanne Kim(Creative Direction), Sangbae Lee(Design Direction), Suyeon Baek(Graphic Design), Namyoung Kim(Graphic Design), Golden Cosmos(Artwork)Date of Launch
2022
Development Time
up to 24 Month
Target Regions
Asia
Target Groups
Consumers / Users