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Packaging Design for Sparkling Moscato Series
Brown Brothers Winery
BROWN BROTHERS Fruity Sparkling Moscato is a limited-edition packaging design created for the Asia market. Drawing inspiration from the vibrant energy of a tropical summer party, the design represents three distinct moments: Daytime Delight, Twilight Magic, and Midnight Revelry. Each moment captures a unique atmosphere through dynamic colors and patterns. Beyond aesthetics, the packaging reflects the Asian cultural concept of "reunion," symbolizing togetherness and celebration.
Client / ManufacturerDesign
Brown Brothers Winery
Milawa, AUMorra Art Studio
New York, USYiqi Tang, Zona Yuechen GuanDate of Launch
2024
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users, "Young Adults aged 25-35, focus on social gathering, appreciate premium and limited-edition beverage"