BRUSHUP: a series of Japan-made brooms & dustpans
Cleaning tools
Mistakes are an inevitable part of the creative process, but when waste piles up it can stifle productivity. We believe a clear space leads to a clear mind and better ideas, so our broom and dustpan series lets you "brush up" the clutter in order to "brush up" your creativity. Using durable and sustainable materials—iron and wood—each of the 6 items in the BRUSHUP series has been thoughtfully designed to suit a variety of uses and needs. Form and function are inseparable to us, so not only are they durable for everyday use, but the stylish Japanese aesthetic will fit seamlessly into any modern interior.
iF Gold Statement
The quality and minimalism of Japanese artisanal design never fails to fascinate. The Brushup series of household cleaning utensils is pared back to the absolute essentials, allowing familiar forms to emerge as something new and innovative. We fell in love with this archetypal design language. The sincerest and most enduring approach to sustainability involves preserving traditional manufacturing techniques.
Date of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia, Europe, North America
Target Groups
Consumers / Users, Trade / Industry