Brute - crafted by the elements
Digital brand identity
Driven by data, designed by nature: Stormy, rainy, unpredictable. Hamburg must be the last region on earth to produce wine. So how do you market a wine grown in such an inhospitable place? Its makers embraced the gales, hale storms and storm surges to create Brute, a wine crafted by the elements. The brutal Hanseatic weather shapes the wine. So the designers used it to shape the brand. To create a fully weather-powered brand experience, an algorithm was developed that captures the Hamburg weather and generates packaging that reflects the brutal conditions of each vintage. As the wine evolves with the climate, so does the brand.