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![Bruun Kola](https://ifdalivestorage.blob.core.windows.net/user-uploads/1095397/576704/dd9c45bd-b57a-44ec-9e28-2cb0834360cb/576704_bruun_kola_04.jpg)
![Bruun Kola](https://ifdalivestorage.blob.core.windows.net/user-uploads/1095397/576704/5c11b91f-55a7-4985-993d-6451d9731551/576704_bruun_kola_05-1.jpg)
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![Bruun Kola](https://ifdalivestorage.blob.core.windows.net/user-uploads/1095397/576704/431b006b-36b9-425e-ae15-9664209710a7/576704_bruun_kola_07.jpg)
![Bruun Kola](https://ifdalivestorage.blob.core.windows.net/user-uploads/1095397/576704/7e727645-f756-432b-a841-9de3d7e38643/576704_bruun_kola_01.1.jpg)
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Bruun Kola
Denmarks New Kola. Brand and label design
Bruun Kola
YdePlus shaped a confident and omnipresent brand for Bruun Kola including corporate identity and packaging design to create a higher visibility for the newly launched Start-Up. The communication tells the brand story of the inventor Anders Bruun that created a kola out of his kitchen. Locally produced in competition to the global brands. YdePlus helped establishing the independent brand and communicating the bold statement: Denmark’s New Kola. The brand comes to life on the bottle label, website and other communication materials. The flavourful kola is wrapped in a sophisticated label in an homage to the minimalistic Danish design tradition.
Client / ManufacturerDesign![YdePlus](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/156788/269a1e8d-c61d-49a8-8610-046192822f9c/profile.jpg)
Bruun Kola
Horsens, DK![YdePlus](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/156788/269a1e8d-c61d-49a8-8610-046192822f9c/profile.jpg)
YdePlus
Horsens, DKJesper Yde, Christian Blau, Charlotte Bodholdt, Helene Louisa Forsdahl, Christian Wibe-MarkerDate of Launch
2021
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Consumers / Users