









Bticino Packaging
Responsible Packaging
Bticino
In a context where sustainability is becoming one of the main drivers in business, packaging plays a key role in making a shift towards a better tomorrow. The choices we make in raw materials, their origin and recyclability, as well as our industrial processes have a huge impact. With the ’Responsible Packaging’ project we took a 360° approach and created an impactful story from sourcing and manufacturing all the way to the end user. Our packaging not only protects our products from end to end but brings a positive message about change and our dedication on this important topic, with a unique branded identity.
Client / ManufacturerDesign
Bticino
Varese, ITBticino
Varese, ITInternal Design & Communication teamMMG srl
Gallarate, ITDate of Launch
2023
Development Time
up to 24 Month
Target Regions
Asia, Europe, South America
Target Groups
Consumers / Users, Trade / Industry