BTS
Brand identity
From its debut to the present, Korean pop band BTS has told the narrative of ‘Growth’ and representing the voice of youth. The theme of this rebranding of BTS is ‘Beyond The Scene’ with the use of the image of doors opening to a new chapter in the band´s career. A.R.M.Y, the fandom of BTS, and BTS are almost mirror images of each other and influence each other. So the new branding also sought to give them a formative connection, using the symbol that explains the core identity of BTS.
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia, Europe, North America, South America
Target Groups
Specific sub-group: World Fandom of BTS