Budweiser Boombox Package
Budweiser Boombox Package
Budweiser Boombox Package
Budweiser Boombox Package
Budweiser Boombox Package
Budweiser Boombox Package
Budweiser Boombox Package
Budweiser Boombox Package
2021

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Budweiser Boombox Package

Beer packaging

AB InBev Korea

For consumers tired of COVID19 social distancing, Budweiser Korea offered a special promotional package. As a brand that energizes consumers to seize opportunity, the company wanted to inspire people to stay optimistic. A party doesn’t have to stop even when people have to stay inside. To bring the party home, this packaging puts beer cans in a boombox. By turning a single-use beer package into a Bluetooth speaker, consumers can reuse the package and avoid throwing it away. What makes this boombox package even more attractive is that it looks like a real boombox. The user is invited to play music on the beer box/boom box when enjoying a bottle of Bud, creating unforgettable memories.

Client / Manufacturer

AB InBev Korea

Tyler Joo, Lena Cho, Annie KoSeoul, KR
Designer

draftLine Seoul

Seoul, KR
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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