Budweiser Boombox Package

Beer packaging

For consumers tired of COVID19 social distancing, Budweiser Korea offered a special promotional package. As a brand that energizes consumers to seize opportunity, the company wanted to inspire people to stay optimistic. A party doesn’t have to stop even when people have to stay inside. To bring the party home, this packaging puts beer cans in a boombox. By turning a single-use beer package into a Bluetooth speaker, consumers can reuse the package and avoid throwing it away. What makes this boombox package even more attractive is that it looks like a real boombox. The user is invited to play music on the beer box/boom box when enjoying a bottle of Bud, creating unforgettable memories.