Bulletproof Brochure
Brochure
Our customer, BMW Security Vehicles, commissioned us to develop a brochure to promote their armored vehicles. To meet the requirements of our elite target group, we turned safety into a hands-on design element: the Bulletproof Brochure. A brochure that you can also wear as a bulletproof vest – officially approved and certificated by Ballistic Authority Mellrichstadt. We tackled the many technical challenges in collaboration with experts from a wide range of different fields. The hand-made brochures were highly effective at sales talks and became one of the highlights at the Munich Security Conference, MSC.
Client / Manufacturer
Design
BMW Corporate and Special Sales
München, DEServiceplan / Plan.Net Germany
München, DEDate of Launch
2018
Development Time
up to 12 months
Target Regions
Europe, South America
Target Groups
Trade / Industry, Public Sector / Government