Busan City Branding: Social & Cultural Connection

City visual identity & marketing goods

The bread and butter's Busan City Visual Branding Project redefines urban identity through Betterment Branding and a human-centric, artist-led approach with Brian Rea. It tackles Busan's challenge of an aging, generic image by transforming its intangible essence—"Verticality" (layered landscapes) and "People's Jeong" (warmth)—into a compelling, emotionally engaging key visual. This project solves the problem of cities being perceived merely as concrete jungles. The benefit for users (citizens/tourists) is an immediate, emotional connection and a sense of pride and belonging. Unique compared to typical projects, it innovatively uses narrative

Client / Manufacturer

Busan Metropolitan City

Busan, KR

Design

the bread and butter brand consulting LLC

NEW YORK, USSooyoung Cho, Brian Rea, Garam Kim, Jenny Yun