Business Card Forest

Design for exhibition space

The design for this exhibition gallery, featuring the works of 200 artists in business card format, is themed around the Olympic Games. We aimed to create a meeting place where 200 different card designs meet, revealing a complex interaction between individual cards and the whole. We inserted the business cards in Styrofoam (confer the paper's fine properties, reuse after removal in a temporary space planning). Visitors remove cards of interest, thus changing the exhibit density, which in turn shifts their own focus. This results in a complex and beautiful facade that changes from one moment to the next, like the Japanese Sakura (cherry) tree.