Butterfly Coach
Butterfly Coach
Butterfly Coach
Butterfly Coach


Butterfly Coach

Mobile Fitness App

The overall idea was to revolutionize the fitness app market and develop a personal trainer app with the most unique user interface, an interface which is completely different to all competitors in every detail. Instead of making another black and white fitness app, it should become the brightest ever. In all parts the key was a balance between functional and motivational design, keeping in mind to break given design conventions to give an athlete more excitement while training.

Client / Manufacturer

BF Coach GmbH & Co. KG

Kirchdorf, DE
Serviceplan / Plan.Net Germany

Serviceplan / Plan.Net Germany

München, DE
Date of Launch
Development Time
up to 12 months
Target Regions
Specific country/region: Germany
Target Groups
Consumer / User