BXL Polaris Team
BXL Polaris Team
BXL Polaris Team
BXL Polaris Team
BXL Polaris Team
BXL Polaris Team
BXL Polaris Team
BXL Polaris Team
BXL Polaris Team
BXL Polaris Team
2021

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BXL Polaris Team

Wine bottle

SZ Baixinglong Creative PKG Co., Ltd.

In traditional Chinese culture, the dragon is a sign of luck and a symbol of power and glory. Weilong No. 1 wine is a high-end product with a strong brand image that draws heavily from the dragon motif for this packaging design. The body of the bottle offers visual texture, adopting the shape of the Bordeaux wine bottle but with elements that differentiate it from similar products on the market. The bottle is wrapped in a sheath of paper printed with traditional Chinese calligraphy depicting Weilong's dragon character ingeniously merged with the outlines of grapevines.

Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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