



BYN
Brand Identity
BlackYak
This project is the corporate branding of BYN, a lifestyle brand that delivers a variety of products and experiences to customers such as outdoor equipment, resorts and more. We applied a combination of triangles to the design to make it look like a basecamp in a variable environment. Customers can experience the nature of the BYN Group firsthand. Because the triangle is a simple shape, it can be applied to a variety of formats.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User