BYO, Bio Probiotic
Probiotic packaging
CJ CheilJedangThe paper package with the shape of a roof symbolizes that it protects children from itchy skin. The bottle containing the capsules of the lactic acid bacteria for healthy intestines is shaped like a crock with two soft shoulder lines. This kind of shape and a wide cap design allow a firm sense of grip, which contributes to the convenience of customers. The green cap, which implies that the lactic acid bacteria is found in nature, and the multiple blow container with a soft surface complete the concept. The crock motif has been developed based on the motif of the white porcelain Baekjjacheolhwamaejookmoon, Korean National Treasure No. 166.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
"It doesn't have specific target region. It's for all."
Target Groups
Consumer / User, Trade / Industry