C by B
Packaging
Packaging for Brigaderia's chocolate range, a Brazilian confectionary store specialized in Brigadeiro sweets. Each pack was composed through the mix of black and white vintage style engravings combined with simple, yet bold, colored illustrations. A visual play of images which at first might seem dissonant, but which visual contrasts come together in ludic and synesthetic visual narratives.
iF Gold Statement
The packaging for C by B stands out by virtue of its very charming and witty design. The combination of colored areas and subtle typography introduces the manufacturer as a contemporary chocolate maker: packaging as a perfect messenger. An original vintage design with recognition and entertainment factor: sweet delights with a twist!
Date of Launch
2015
Development Time
up to 12 months
Target Regions
South America
Target Groups
Consumer / User