C2 Water No Label
Water bottle
Consumer surveys conducted locally revealed that bottles without labels pose two problems that need to be solved. Firstly, consumers expect to see nutrition facts and a barcode on the bottle. Secondly, consumers associate the missing label with lower production costs and a higher environmental impact as no information on the product's sustainability is provided. To cope with these problems, all the legally required information is embossed onto the body of the bottle with the barcode on the bottle cap.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia, Specific country/region: Thailand
Target Groups
Consumer / User