CacaoRingwith5Grains
CacaoRingwith5Grains
CacaoRingwith5Grains
CacaoRingwith5Grains
2011

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CacaoRingwith5Grains

Cereal Packaging

Woongjin Foods Co., Ltd.

Based on the product concept, the design concept aims at being “a healthy and safe friend that mom can introduce and that her children will enjoy” and it is designed to satisfy the primary buyers – parents – and the main consumers of drinks for toddlers. First of all, animal images are used as the main motive to increase the familiar feeling for toddlers. Animal shapes were adopted to promote psychological security and familiarity for toddlers through shape recognition. The shapes are printed on paper packaging. The fact that the cereal is something that toddlers can eat and enjoy is particularly emphasized by using the shape characteristics of animals.

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