We created Cafe Delaluz’s design logo and a variety of extended applications. Many cafes do not offer customers a unique experience nor provide sales-oriented service. To solve this problem, we have applied a unique identity including menus, cafe products and various touchpoints around the cafe space. Customers can feel the high-quality brand experience during their stay in the cafe. The project effectively demonstrated that the cafe is not strictly a sales service but a spatial experience service that can consistently deliver the brand’s unique identity. This is special because it has not been attempted by surrounding commercial districts.