



CAFE DELALUZ
Brand Identity
Pyojun F&B
We created Cafe Delaluz’s design logo and a variety of extended applications. Many cafes do not offer customers a unique experience nor provide sales-oriented service. To solve this problem, we have applied a unique identity including menus, cafe products and various touchpoints around the cafe space. Customers can feel the high-quality brand experience during their stay in the cafe. The project effectively demonstrated that the cafe is not strictly a sales service but a spatial experience service that can consistently deliver the brand’s unique identity. This is special because it has not been attempted by surrounding commercial districts.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User