CAFE DELALUZ
CAFE DELALUZ
CAFE DELALUZ
CAFE DELALUZ
2020

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CAFE DELALUZ

Brand Identity

We created Cafe Delaluz’s design logo and a variety of extended applications. Many cafes do not offer customers a unique experience nor provide sales-oriented service. To solve this problem, we have applied a unique identity including menus, cafe products and various touchpoints around the cafe space. Customers can feel the high-quality brand experience during their stay in the cafe. The project effectively demonstrated that the cafe is not strictly a sales service but a spatial experience service that can consistently deliver the brand’s unique identity. 
This is special because it has not been attempted by surrounding commercial districts.

Client / Manufacturer

Pyojun F&B

Seoul, KR
Designer
PlusX

PlusX

Seoul, KR

Pyojun F&B

Seoul, KR
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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