Cafe Out Of Ordinary Branding
Café Out Of Ordinary (COOO) is located on the east side of Jeju Island on a beautiful coast scattered with basalt rocks. The venue functions as a café but it also gives customers the opportunity to experience Jeju Island’s beautiful natural coastline. Thus, we conceptualized Jeju Island's natural elements to visualize the brand’s identity. The shape and texture of Jeju Island’s unique basalt rocks inspired the brand’s core visual concept and identity. This allowed the brand to acquire an exclusive character while reminding customers of the natural beauties of Jeju Island.