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Cam Fridge
Cam Fridge
Cam Fridge
Cam Fridge
Cam Fridge
Cam Fridge
Cam Fridge
Cam Fridge
Cam Fridge
Cam Fridge
Cam Fridge
Cam Fridge
2023

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Cam Fridge

Fridge

Arçelik

CamFridge is the new generation of food preservation and storage tracking inside your home. The project aims to reduce food waste and excessive energy usage in the domestic environment and create a unique experience for users with the current needs of connectivity and ease of use. HomeWhiz app acts as a dashboard for the user in which they can see the real-time data inside their fridge and get suggestions for their consumption & storage wherever they are and whenever they want. The project was developed following the Arçelik brands’ "respect food" policy with the conveniences and suggestions provided to the user.

Client / Manufacturer
Arçelik

Arçelik

Istanbul, TR
Design
Arçelik

Arçelik

Istanbul, TRArçelik Design and Sıla Begüm Başçoban
Date of Launch
2023
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Consumers / Users

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