CANADA LIFE SOUND BRANDING
SOUND BRANDING - TOUCHPOINT ASSETS
Canada Life’s visual brand identity, positioning, and values were transformed into core audio expressions using the AUDIO DNA method of Hanfland und Freunde GmbH. From this core DNA, all brand sound assets were derived, ensuring that each time you hear a sound asset, you recognize its source DNA. Any mood, genre, or emotion needed for Canada Life can be created from that Sound DNA, making it highly adaptable. To simplify access, these audio DNA sounds are available on Spotify and Meta, so agencies and content creators can easily integrate Canada Life Sound Branding Assets into their work.
Client / ManufacturerDesign
Canada Life Assurance Europe plc
Cologne, DEHanfland und Freunde GmbH
Cologne, DESebastian Hanfland, Lorik ShaqiriDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Europe, North America, South America
Target Groups
Consumers / Users