Canton: Welcome to the Family of Living Sounds!

Corporate Design Relaunch

When it comes to loudspeakers, Canton is Europe's market leader, offering premium products with above-average sound reproduction in every price segment. The brand's 50-year-old logo still communicates this fact effectively – but only in print media. Our task was to find a way for Canton to express the same idea in digital media and the user interfaces of their new smart devices. The solution: We extended the design system with the new visual elements of the "Moving Membranes" that can – together with the logo – react flexibly to different music styles and sound characteristics.

Client / Manufacturer

Canton Elektronik GmbH + Co. KG

Weilrod, DE

Design

Peter Schmidt Group

Frankfurt, DEFelix Damerius, Sebastian Emmel, Irma Kubala, Julia Praetorius