



Canyon Bicycles
Corporate Design
Canyon Bicycles GmbHFor Canyon Bicycles, we developed a complete redesign of its corporate appearance. The central element of the corporate design is the dynamically left-tilted lettering, which symbolizes the leitmotif of Pure Cycling and thus the Canyon philosophy. The symbol and the lettering were derived directly from the defined image worlds and ensure that the Canyon brand is highly recognizable in every exhibit and communication.