cardoc

Automotive platform

The Cardoc brand, an automotive bodywork price estimate service, needed a refresh. Launched in 2013, the brand has established itself as Korea's leading automobile management app with 2.54 million quotation requests. The designers were tasked with helping Cardoc rebrand in light of its exponential growth. The new campaign gives Cardoc a clearer brand position, thanks to a new mission, slogan, keywords, and service name system. The designers also created a brand design system, a signage system for the offline Cardoc Tech Center, and character and motion graphics, which all match the brand personality, making it easier and more approachable for customers.