Caritas Austria

Campaign

In his photo series “Old People“, Darius Ramazani portrays elderly people. Far beyond any beauty standards, his pictures show faces with stories to tell. Behind every laughter line, age spot and gray hair lies an anecdote the viewers want to learn more about. That is exactly what Caritas Austria was looking for. They used several motives of Ramazani’s photo-series for their campaign “Betreuen und Pflegen”. Showing handwritten cards with short and witty statements, the initiative “Caritas & Ich“ points out the enormous importance of interpersonal relations between healthcare workers and people in need of care.