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Countertop draught beer system
Carlsberg
The Draughtmaster Extra10 redefines draught beer by keeping it brewery-fresh six times longer than conventional systems in an elegant, compact countertop solution. The plug-and-play unit needs no permanent installation and offers the smallest footprint for its 10L capacity, making it ideal for venues where bulky 20L keg systems cannot fit. It enables small bars and cafés to serve draught beer economically and sustainably, while allowing larger venues to expand their selection with minimal risk. User-friendly and approachable, Extra10 empowers staff to proudly and consistently deliver premium draught experiences.
Client / ManufacturerDesign
Carlsberg
Copenhagen, DK
PA Consulting
Dublin, IEPhilip Andersen, James Lynch, Campbell Dear, Kev DunneDate of Launch
2024
Target Regions
Europe
Target Groups
Trade / Industry